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Onsite Registration at OPM Fair 2011October 19, 2011

PEOPLE from all walks of life trooped to the Quezon City Memorial Circle recently, not just to see their favorite Filipino singers but also to visit the different information booths of government agencies and commercial establishments that participated in the OPM Fair 2011.

The event was a project of the Organisasyon ng Pilipinong Mang-aawit led by Herminio "Ogie" Alcasid, the group's current President. It was intended to be a venue for the socialization, mobilization and creative-interactive engagement of both performers and their audiences through music, trade fair and exhibits. More importantly for the Philippine Health Insurance Corporation (PhilHealth), the event also served as OPM's contribution to the efforts to promote effective governance through facilitation of public information and services that line agencies of government offer to the general public.

OPM officers, led by Alcasid, Fernando "Dingdong" Avanzado and Noel Cabangon, were joined by Senator Francis Pangilinan in the ribbon-cutting ceremony. They also granted photo opportunities for booth participants.

As a corporate participant to the fair, PhilHealth set up an information booth to serve as a gateway for members and would-be members to get to know PhilHealth better. It was also an avenue for PhilHealth to disseminate new developments on the National Health Insurance Program and address booth visitors' various queries. The event also served as an opportunity to sustain the hype of the recently launched PhilHealth card through the PhilHealth Private Partnership (PPP), while expanding media exposure and enjoining interested OPM artists and musicians to register under the Individually Paying Program.

Prime IT Source, PhilHealth's partner in onsite registration, was on hand for members who wanted to avail of the new PhilHealth card that comes with discounts from selected partner-merchants. About 168 walk-in clients were accommodated during the whole-day activity. (END)

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